During Your Pop-Up

Access Hours & When You Can Be Open

Access Hours (Licensee). Daily: 8:00 AM – 10:00 PM Public Operating Hours. Daily: 8:00 AM – 9:00 PM Setup & Installation Hours. Setup work is permitted only between 8:00 AM – 5:00 PM After-Hours Acce…

Animals, Alcohol, Smoking & Prohibited Activities

Category: During Your Pop-Up Audience: Clients Animals. No animals allowed. Exception: legally recognized service animals only. Alcohol. Alcohol may not be served without: Proper permits. Additional…

Cancellation & Date Change Policy

Can I Cancel My Booking? No. Once a booking is made, it cannot be cancelled by the client. License fees remain due even if the space is not used. Security deposits may be forfeited in certain cases.…

Electrical, Lighting & Equipment Rules

Category: During Your Pop-Up Audience: Clients Permitted Electrical Use. Standard lighting. Point-of-sale systems. Computers and small business equipment. Not Permitted Without Approval. Heavy machin…

Exterior Signage

Signage. All signage must be approved in advance. Parasol signage may not be removed. Replacement fees apply if signage is removed or damaged. Failure to comply may result in security deposit deducti…

Food, Alcohol & Special Activities

Food. No food preparation on site. Must comply with all applicable laws. Alcohol. While you are permitted to serve or sell alcohol at your event, all alcohol services must be reviewed and approved in…

Heavy Equipment, Safes & Floor Protection

Category: During Your Pop-Up Audience: Clients Approval Required. The following may not be moved into or out of the space without written approval: Safes. Heavy machinery. Bulky fixtures. Floor Damag…

Insurance & Liability Explained

What Insurance Is Included. Parasol provides: $2,000,000 general liability insurance. Coverage applies to the space itself. What Is NOT Covered. Client merchandise. Personal property. Theft or loss.…

Keys, Locks & Securing the Space

Category: During Your Pop-Up Audience: Clients Keys & Access. Keys and access cards remain Parasol property. No copying or sharing permitted. Locks. No additional locks or bolts may be installed. Exi…

Landmark District Guidelines – What Clients Need to Know

Landmark District Guidelines – What Clients Need to Know. Some Parasol spaces are located within designated Landmark Districts in New York City. These districts are regulated by the New York City Lan…

Lighting in Your Pop-Up Space

Lighting in Your Pop-Up Space. Most Parasol Projects spaces are equipped with a combination of fluorescent lighting and adjustable track lighting. Fluorescent Lights. Fluorescent lights are controlle…

Music, Noise & Sound Levels

Noise Standards for Pop-Ups. During your pop-up, all sound and music must remain respectful of neighboring tenants and the surrounding building environment. General Noise Guidelines. Noise must not i…

Painting, Vinyl and Wallpaper On walls

Clients may customize the walls of their pop-up space with paint, vinyl, or wallpaper , subject to approval and installation guidelines. Vinyl and Wallpaper. All vinyl or wallpaper installations must…

Plumbing, Bathrooms & Water Usage Rules

Intended Use of Toilets & Plumbing. Toilets and plumbing fixtures in Parasol spaces are intended primarily for staff use. Customers may be permitted to use the toilets; however, customer usage goes b…

Rules & Regulations Overview

Overview. All Parasol Projects spaces operate under a shared set of Rules & Regulations designed to protect the space, the building, neighboring tenants, and your event. These rules apply throughout…

Sidewalk & Entrance Use Guidelines

Sidewalk & Entrance Use Guidelines. To ensure compliance with city regulations and building requirements, please review the following rules regarding sidewalk and exterior use. Sidewalk & Entrance Us…

Snow & Sidewalk Responsibility

❄️ Snow & Sidewalk Responsibility. At Parasol Projects, we take pride in maintaining safe, welcoming storefronts — not just inside the space, but outside as well. During your reservation dates, sidew…

Space Capacity / Occupancy

A Note on Capacity & Permits Temporary Place of Assembly (TPA) permits are not required for events with fewer than 75 attendees. Please be aware, however, that guest counts approaching or exceeding a…

Third-Party Disruptions (e.g., Scaffolding, Construction & External Conditions)

Third-Party Disruptions (e.g., Scaffolding, Construction & External Conditions) When hosting a pop-up with Parasol Projects, it is important to understand that certain external conditions affecting t…

Trash, Cleanliness & Daily Maintenance Responsibilities

Cleanliness Standards. Clients must maintain: A clean interior space. A clean sidewalk in front of the space, this includes any trash and snow. Trash Removal. Pickup nights: Mon / Wed / Thurs after 7…

What You Can & Cannot Do to the Space

Not Permitted. No permanent modifications to the space are permitted. Painting walls, floors, or ceilings by Licensees, it may only be completed by Parasol Projects technicians. Electrical work must…